We don't
start companies.

Something might be interesting.

Ideas are worth almost nothing until tested.

Build the smallest version capable of answering the biggest question.

Days or weeks. Not years.

Real people use it, buy it, return to it or tell other people about it.

Now it earns more time and capital.

Repeatability begins to emerge.

Assign dedicated leadership, resources and additional capital.

Independent company. Dedicated CEO. Dedicated team. Independent capitalization.

Bad Ideas remains an owner and strategic partner.